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Said Murat's avatar

Thank you so much! You've made an excellent point. Social media's influence, especially in luxury destinations like Dubai, certainly shapes trends in fascinating ways. This balance is definitely worth discussing and was one of the main goals of the article.

However, I'd like to add that marketing strategies like these can sometimes backfire and alienate their audience. For instance, many people I know, including myself, tend to avoid trying certain products simply because of the overwhelming amount of advertising. It's not just about Dubai chocolates—for example, I recently saw "Dubai baklava" in a local pastry shop. It's not the fault of Dubai, the brand, or even the advertisements themselves, but rather the way people overuse marketing without fully understanding the strategy, which can end up driving customers away.

Thank you once again for your thoughtful comment and contribution! :)

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Omar Alromaithi's avatar

Great article! I believe the rise of Dubai’s chocolate trends is an interesting reflection of how social media can amplify certain narratives. While the luxury appeal of Dubai certainly drives creativity and innovation, it also seems to contribute to a sense of over-marketing. The hype surrounding the city as a luxury destination often leads to trends being exaggerated or overly polished for the sake of appearances. It’s fascinating to see how this balance between authentic innovation and social media-driven marketing plays out in the world of artisan chocolate.

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